Growth hacking – A marketing term for business

From the beginning of this pandemic, I had the opportunity to have several self-development courses. I have done 3 consecutive courses from IBA, Dhaka University, 4 of them from Coursera, and 1 of them from an individual trainer from Bangladesh.

However today I will write about the hot topic called “Growth Hacking” a marketing term for business. Actually not only for the business it may equally important for the individual who wants to build their network to infinity.

I have learned about growth hacking at end of 2017 when I was reading a case study of Airbnb the largest hotel company that does not have any hotel at all! The blog was written by Andrew Chen titled; Growth Hacker is the new VP Marketing. Later on from my trainer about growth hacking and getting more and more interest in it.

You may know him because here in Bangladesh he is shining by his own works, showing the light of hope for youth. He always shows the path with the dream, hope for the youth and struggling entrepreneurs, and so on. I am about to talk about Munir Hasan Sir and his growth hacking email course. That means you will receive a couple of emails about growth hacking during this course and you may ask some questions to your classmates and as well as your instructor Munir sir.

ই-মেইলে গ্রোথ হ্যাকিং মার্কেটিং-এর কোর্স

https://www.munirhasan.com/courses/ghm_email/ email course growth hacking

To enroll in this course you may click on the above Bangla text. Now you might be thinking about why I should enroll in this course. Well, there are several reasons you may find on the internet or Facebook groups. But from my point of view following were the my analysis for your thinking;

  • You may new to this concept. Rather lost in misleading information you will have some uniform thoughts about Growth hacking?
  • Time! the precious assets. To save it you may enroll. Because the instructor made it as compact and as understandable for you, even for nonmarketers like me.
  • Storytelling! wow, I really love to hear stories as much I can from Munir sir. Because he has the capability to tell the story as enjoyable as you expect even its goes beyond your imagination.
  • Selection of right examples. For understanding growth hacking do not go for all examples you will have in google. You have to read and spend on the right ones which are more reasonable with our culture and country. That makes it easy for this course.
  • Learning about the new horizon. Even I was engaged in several marketing courses from reputed universities I still feel there might be new things for me to learn. And yes! Munir sir did fulfill my expectation by showing us a new horizon of marketing.
  • Resources, contents, and networking. During the course, you may have got the right resources for growth hacking and content and most importantly networking with your peers. That is the uncountable value you may have from this course.

There may others thousands of reasons in my mind but just right now I can point out those. Lastly, I can say if I had those training in early 2012 or 2013 I would have a better position in business right now. However, I am lucky that I got his companion and instruction. I am sure someday I would be reached my destination and tell him “Sir” you helped me to reach me here. Till then I wish all good for him and his activities.

Sir, keep open your shops forever so that we may visit those again and again, in failure or in success. Thank you Munir Sir.

Pobitro

Lucifer Morningstar- The Devil – Satan- Son of the God

I had not much knowledge of Christianity but things started changing when I watched a Netflix TV series “Lucifer”. From there I was really curious to know about this fallen angel who used to be a son of the god.

This TV series was actually based on DC comics characters which is written by Mike Carey.

However, I found the TV series was good enough for adventure and detective lovers. Along with the mind-blowing power of knowing anyone’s desire, the Devil (Lucifer) helped Detective Chloe Decke (his counterpart).

The plot story of Lucifer; the devil is supposed to be in Hell to rule it. But he abandons Hell due to anger with his father God.   Right now he runs his own nightclub named “LUX” and enjoys being human. By acting like a human he falls in love with a human named Chloe Decker (Lauren German) and becomes a consultant to the Los Angeles Police Department. 

Along with the series Lucifer faced many difficulties even his twin brother come to challenge him. And other fallen angles come to challenge him and make problems for him. His elder brother also be with him throughout the series.

In season 5 the god himself will present and cast along with his two sons. That makes it so confusing when the god himself is present on earth what will do as a human?

The first half of Lucifer Season 5 perhaps was a rollercoaster ride of emotion, noir-filled fun, and a rocky sibling relationship between Lucifer and his evil twin brother Michael. While there was certainly a whole lot of angst, Season 5 may finally give fans the Chole and Lucifer hook-up that they’ve been waiting for since the beginning of the series.

However, things came to a head as Michael continued interfering in Lucifer’s life. The first batch of Lucifer’s 16-episode Season 5 ended on a cliffhanger that finally saw the introduction of God. His sudden appearance was enough to stop Lucifer, Michael, and Amenadiel from a celestial battle, that’s for sure.

Corporate Governance; the emotion or rule by power!

The Defination of Corporate Governace;

The combination of management rules, process and laws by which businesses are operated, regulated or controlled is called corporate governance.

Corporate governance is like a compass through which a company may define the internal and external factors that affect the interest of any organization’s stakeholders; including owners or shareholders, board of directors or top management, customers or consumers, government regulators and trade unions.

The board of directors (top management for any other company) is responsible for creating the framework for corporate governance that best aligns business conduct with objectives. In depth its mission, vision and goal.

Action planning, performance measurement, disclosures for reconciling conflicts, executive compensation decisions, forecasting, disaster recovery planning, dividend policies, procedures for reconciling conflicts of interest, and explicit or implicit contracts between the company and its all stakeholders may be noted as some specific process that can be outlined in corporate governance.  

When good corporate governance is performed, the company must follow a well structured working flow, enterprise adheres to accepted ethical standards and they ensure practice and formal laws.

Alternatively, bad corporate governance is seen as poorly-structured, ambiguous and noncompliant, which could damage the image or financial health of a business.

Corporate governance and its common principles;

When we found most of corporate governance structure is difference and unique but still most organizations adapt the following key elements:

  • All shareholders should be treated equally and fairly. This also means that shareholders are aware of their rights and how to exercise them.
  • Legal, contractual and social obligations to non-shareholder stakeholders must be upheld. This includes always communicating and sharing pertinent information to employees, investors, vendors and members of the community.
  • Must maintain a commitment to ensure accountability, fairness, diversity and transparency within corporate governance. Board members must also possess the adequate skills necessary to review management practices.
  • Organizations should define a code of conduct for board members and executives, only appointing new individuals if they meet that standard.
  • All corporate governance policies and procedures should be transparent or disclosed to relevant stakeholders.
  • Ensure business success and growth by choosing the right strategy. 

More details about principes please click here.

Conflict management in corporate governance:

One of the most common conflicts that corporate governance is facing is the agency problem. The agency problem is a conflict of interest that occurs when agents do not fully represent the best interests of principals or shareholders or owners. Principals hire agents to represent their interests and act on their behalf.  [In the business world, this relationship is represented by a company’s management team and the corporation’s shareholders. In other cases, the agent is the head of an investment firm while investors are the principals.

Conflicts could occur when executives disagree with shareholders. For example, the shareholders will typically want to solely pursue interests that generate profit while the chief executive officer might want to invest in better employee engagement efforts.

Another type of conflict could arise if multiple shareholders disagree with each other. It would be the role of corporate governance to define how these matters are settled.

Regulation of corporate governance:

Corporate governance has received increased attention because of high-profile scandals involving abuse of corporate power or alleged criminal activity by corporate officers. Therefore, laws and regulations have been passed to address the components of corporate governance. But only few can be found here in Bangladesh. However the following act or regulation is commonly found here in Bangladesh.

  • Basel II: This is a business standard that minimizes the financial effect of risky operational decisions. The rights of shareholders are covered under this standard, thus affecting corporate governance.
Enron and WorldCom; Example of misuse of corporate governance:

Public and government concern about corporate governance tends to wax and wane. Often, however, highly publicized revelations of corporate malfeasance revive interest in the subject. For example, corporate governance became a pressing issue in the United States at the turn of the 21st century, after fraudulent practices bankrupted high-profile companies such as Enron and WorldCom.

The problem with Enron was that its board of directors waived many rules related to conflicts of interest by allowing the chief financial officer (CFO), Andrew Fastow, to create independent, private partnerships to do business with Enron. What actually happened was that these private partnerships were used to hide Enron’s debts and liabilities, which would have reduced the company’s profits significantly.

What happened at Enron was clearly a lack of corporate governance that should have prevented the creation of these entities that hid the losses. The company also had a corporate atmosphere that had dishonest people at the top (Fastow) down to its traders who made illegal moves in the markets.

Both the Enron and Worldcom scandals resulted in the 2002 passage of the Sarbanes-Oxley Act, which imposed more stringent recordkeeping requirements on companies, along with stiff criminal penalties for violating them and other securities laws. The aim was to restore public confidence in public companies and how they operate.

Love that never dies at all!

Every time I listen to the song “The Night We Met” song by Lord Huron I just became emotional in every aspect. How? Let’s try to find it out.

The well-deserved love every human being might look for in their teenage. But only a few can get that and keep it forever. From the drama 13 reasons Why anyone can get their own feelings and deep down back to their teenage life. At least I went back to the past.

And the song “The Night We Met” is the perfect pitch on this title and perfect for a love story for Hannah Baker (Katherine Langford) and Clay Jensen (Dylan Minnette).

They did not have enough time to make their love more colorful. But still, the colors are unlimited so far that you may unable to find it out how many colors they mixed up within only a few times.

If you got time you can go through the lyrics. Those may touch you in every aspect;

“I am not the only traveler
Who has not repaid his debt
I’ve been searching for a trail to follow again
Take me back to the night we met

 

and then I can tell myself
What the hell I’m supposed to do
And then I can tell myself
Not to ride along with you

 

I had all and then most of you
Some and now none of you
Take me back to the night we met
I don’t know what I’m supposed to do
Haunted by the ghost of you


Oh, take me back to the night we met

when the night was full of terrors
And your eyes were filled with tears
When you had not touched me yet
Oh, take me back to the night we met

 

I had all and then most of you
Some and now none of you
Take me back to the night we met


I don’t know what I’m supposed to do
Haunted by the ghost of you
Take me back to the night we met”

Songwriters: Ben Schneider
The Night We Met

“Your name does not belong on this list but you need to be here if I want to tell my story. If I going to explain why I did what I did because you are just every other girl (guy for Clay), you are different, good and kind and decent and I didn’t deserve to be someone like you ……Setu

I thank each and everytime to the God for allowing me to be with you.

Even afterlife how Hannah make her presence with Clay shows the true symbol of love that never dies.

 

Is Digital Marketing out of Marketing Principles?

When non-marketer like me first listen to digital marketing, I thought it may be the new kind of marketing principles that we did not study yet or do not know yet. If you find similarities do not feel down like me. This was not our wrongdoing that we were thinking so that digital marketing is a new kind of marketing principle.

We can find tons of content, guideline, and rules of digital marketing which is created by non-marketer like you and me. And they all try to teach us “A street beggar should ask help by ridding an Elephant

Well, it may certainly be workable on certain conditions but this will not fit for all. To choose the right guideline or content to follow we should learn at least basic marketing principles, differentiate tools, media, and channels of marketing.

Before starting those let’s take a look at the following words as per marketing principles;

Market - A set of actual people, potential buyer and seller

Market Place – A physical market, like a shopping mall.

MarketSpace – Online markets like; Amazon, Daraz, Alibaba, or Evaly.

Marketing- Creating Demand. 

Sales - Creating Demand. 
Marketing Management-Managing the demand is marketing management. 

Now again we must know the principles of marketing, those are;

  • Product
  • Price
  • Promotion
  • Place
  • People
  • Process
  • Performance

Another P we can add Politics. This P add by my honorable marketing teacher Prof. Dr. Ridhwanul Haq from IBA, Dhaka University.

Now let’s talk about another foundation of marketing; consumer behavior

  • Cultural Factors
  • Social Factors
  • Personal Factors.

To be continued……

 

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